TTNA Named Winner in T+L’s Third Annual Social Media In Travel + Tourism Awards (SMITTY® Awards)

Tahiti Tourisme North America Wins “Best Use of Instagram”  and Set to ‘Takeover’ @TravelandLeisure Instagram today, July 21st.

Tahiti Tourisme North America was named a 2014 winner for “Best Use of Instagram” for @TahitiTourism in the  third annual Travel + Leisure® Social Media in Travel + Tourism™ Awards (SMITTY® Awards), which recognize the companies in the travel and tourism industry showcasing the best and most innovative uses of social media. Travel+ Leisure editors noted, “Love a good beach shot? So do the 17,000 Instagrammers who liked Tahiti’s images last year.”

Tahiti Tourisme North America images will be “taking over” the @TravelandLeisure Instagram on Monday, July 21st and can be followed along at @TravelandLeisure  and via #TLTakeover. All nearly 156,000 @TravelandLeisure Instagram followers will be able to explore and follow the beauty and culture showcased on the @TahitiTourism Instagram channel.

The winners of this year’s SMITTY Awards were selected by a distinguished jury of digital insiders and travel industry experts, including Rob Torres, managing director of travel for Google, and Al Roker, co-host and weatherman for NBC’s TODAY show. The jury reviewed hundreds of submissions and named winners and runners-up in 30 categories.  The winners and their campaigns can be seen on, with additional information available by searching #TLSMITTY on social media. The SMITTY Awards will also be featured in the Travel + Leisure July 2014 issue.

“We are honored with this recognition from Travel + Leisure and are thrilled to be honored for our use of social media. The Islands of Tahiti are such a visually stunning destination and Instagram is the perfect medium to share the beauty and diversity of the 118 islands,” says Jeffrey Crochet, Communications Manager, Tahiti Tourisme North America.


About Travel + Leisure
The world’s most influential travel brand, Travel + Leisure, offers insider access to destinations around the globe with a signature mix of smart advice, immersive photography, expert reporting, and award-winning coverage of hotels, food, design, style, culture, and trends.  Travel + Leisure® features news, finds, and opinions that empower its readers and users to travel better. With a global reach of more than 5.8 million readers, the Travel + Leisure print portfolio includes the U.S. flagship and five international editions in Mexico, Turkey, China, India/South Asia, and Southeast Asia. The U.S. edition of T+L, that launched in 1971, is also available on tablet. Travel + Leisure has an authoritative website,, and an extensive social media following of more than two million. The T+L brand also encompasses newsletters, clubs, retail stores, and media collaborations.

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