Monthly Archives: January 2015

Ia ora na Partners,

Tahiti Tourisme North America is very pleased to share with you key highlights from our 2014 marketing initiatives. We saw some great results throughout the year and we thank all of our partners for their collaboration.  It is with your support that we continue to experience year-over-year growth in arrivals and paid room nights and we look to end 2014 with unprecedented double-digit growth.

We look forward to a successful 2015!
Mauruuru!

2014 Advertising Recap

Q1/Q2 2014 Campaign
Campaign dates: 1/15 – 5/2/14

After the Q4 2013 tactical co-op campaign with Air Tahiti Nui, the Q1/Q2 2014 campaign was a return to TTNA’s branding and awareness efforts.  Our primary objectives were to increase brand awareness by driving qualified traffic to the website as well as to educate these consumers to the point of conversion once they are on the website. Our strategy was to utilize top performers and placements from previous campaigns reaching the affluent and honeymoon audience where they spend time online. Additionally, we tested new and relevant media and placements in an effort to continue to learn our consumer’s behaviors and the marketplace. We continued to use our awareness creative with “Privacy. The ultimate luxury.” for this campaign.

The digital campaign placements ran across multiple partner sites and networks including AdRoll Retargeting (including Facebook ads), Google Retargeting, 24/7 Real Media, Travel + Leisure, Luxury Link, Trip Advisor, The Knot and Wedding Channel with 15 second pre-roll running with 24/7 Real Media and Google and paid search on both Google and Bing/Yahoo networks.

The campaign generated the following results:
Impressions:    32,065,253
Clicks:             61,602
Overall CTR:   0.19%
Leads:              3,223 conversions (includes trip planner requests, special offer requests, brochure requests, newsletter sign-ups and vacation and wedding guide downloads).

Additionally, campaign traffic was more engaged than overall site traffic with increased page views and site visit duration with a decreased bounce rate.

Q4 2014 Campaign
Campaign dates: 9/17 – 11/21/14 (US); 9/17 – 11/30/14 (Canada)

Our Q4 2014 campaign included a few exciting “firsts” for Tahiti Toursime North America. This was the first campaign to utilize the new global brand creative and our evolved privacy headline of “Privacy comes naturally.” Additionally, this was the first time we had run a digital campaign in Canada. Objectives and strategy mirror the Q1/Q2 2014 branding campaign.

In the US, the digital campaign placements ran across multiple partner sites and networks including AdRoll Retargeting (including Facebook ads),Google Retargeting, Sojern, National Geographic, WSJ.com, Luxury Link, Trip Advisor, and The Knot with :15 second pre-roll running with Sojern and WSJ.com and Google and paid search on both Google and Bing/Yahoo networks. The Canadian placements included Chango (including Facebook), TransContinental and MediaMax networks, the Globe and Mail and Google and Bing/Yahoo Paid SearchThe campaign generated the following results:
Impressions:    45,519,550
Clicks:             182,457
Overall CTR:   0.40%
Leads:              2,208 conversions (includes trip planner requests, special offer requests, brochure requests, newsletter sign-ups and vacation and wedding guide downloads).

Overall, website engagement generated from the campaign was positive with time spent and average pages on par with overall TTNA site traffic.

2014 Print Advertising Campaign
Our annual print awareness campaign for 2014 included full-page insertions in targeted luxury lifestyle magazines including Los Angeles Magazine, Orange Coast Magazine, Robb Report, Islands, Wall Street Journal Magazine and AFAR. Additionally, our honeymoon and wedding print campaign included full-page insertions in Martha Stewart Weddings, The Knot, Destination Weddings & Honeymoons, C Weddings, California Brides, Brides and Town & Country Weddings.

2014 Promotions Recap

Q1:

This was one of the busier quarters for Promotions. TTNA attended several Travel & Adventure shows, which hosted tens of thousands of potential travelers.  We learned at our first show in Chicago that it would be beneficial to have a Certified Tahiti Specialist ® (CTS) in the booth, as attendees are ready to book on the spot. We were able to have a CTS in San Diego and were able to close on quite a few trips for consumers.

Also, in Q1 we implemented our newly formatted travel agent training program.  The new format brought together preferred retail travel agents who were hand selected by our participating Tour Operator Partners.  The receptions gave this exclusive group the opportunity to network with the participating suppliers and to receive a revamped destination overview that focused on all five archipelagoes and offered activities throughout the islands. In Q1 we trained 277 preferred travel agents on the Islands of Tahiti.

Events and Receptions this quarter included:
January 11 & 12: Travel & Adventure Show – Chicago, IL
February 8 & 9: Travel & Adventure Show – Los Angeles, CA
February 11: Tahiti Reception – Los Angeles, CA
February 12: Tahiti Reception – Walnut Creek, CA
February 13: Tahiti Reception – Sacramento, CA
February 19 & 20: GMITE – Los Angeles, CA
March 2 & 3: NY Times Travel Show – New York, NY
March 5: Tahiti Reception – Long Island, NY
March 6: Tahiti Reception – Washington D.C.
March 7: Tahiti Reception – Boston, MA
March 10: Wedding Salon – Los Angeles, CA
March 29 & 30: Travel and Adventure Show – San Diego, CA

Q2:
Tahiti Tourism North America hosted the Tahiti Business Forum in Manhattan Beach.  The forum was last held in 2008 and was designed to gather key Tahiti partners from across North America and the Islands of Tahiti, to promote synergy and work together for the benefit of the destination. During this event Tahiti Tourisme launched the new global brand to our partners and media.  The event also fostered an atmosphere of collaboration to facilitate a constructive review and evaluation of TTNA programs.   Many speakers joined the event including a panel of Certified Tahiti Specialists and various media professionals to give their input on opportunities and challenges within the market.

Q2 saw many more of the newly launched Tahiti Receptions which have proven to be an effective model. TTNA was able to train 311 preferred travel agents during this period.

Events and Receptions in this quarter included:
April 1: Tahiti Reception – San Diego, CA
April 2: Tahiti Reception – Costa Mesa, CA
April 3:  Tahiti Reception – West Lake, CA
May 13: Tahiti Reception – Bellevue, WA
May 14: Tahiti Reception – Denver, CO
May 15: Tahiti Reception – Salt Lake City, UT
June 3-5: Incentive Travel Exchange – Las Vegas, NV
June 7 & 8: Scuba Show – Long Beach, CA
June 18 & 19: Tahiti Business Forum – Manhattan Beach, CA

Q3:
In Q3 Tahiti Tourisme attended Virtuoso Travel week for the first time.  More than 4,400 travel industry professionals came from over 92 countries.  TTNA met with more than 500 North American Virtuoso Travel Advisors  and attended meetings with the alliances, marketing and professional development departments within Virtuoso to learn about additional opportunities available to us as members.   We look forward to participating again in 2015 and hosting a Tahiti event with all the Virtuoso partners.

During Q3, we continued to host Tahiti Receptions across North America and also focused on the Canadian market and successfully trained over 300 travel agents

Events and Receptions in the quarter included:
August 10: Virtuoso Travel Week – Las Vegas, NV
August 25: Tahiti Reception – Quebec, Canada
August 26: Tahiti Reception – Toronto, Canada
August 27: Tahiti Reception – Edmonton, Canada
August 28: Tahiti Reception – Vancouver, Canada
September 23: Tahiti Reception – Chicago, IL
September 24: Tahiti Reception – Minneapolis, MN
September 25: Tahiti Reception – Scottsdale, AZ

Q4:
Q4 was the busiest quarter for shows, events  and receptions. Tahiti Tourisme North American participated in the IMEX convention in Las Vegas, which concluded with positive results with the partners and an increased interest in the destination.  This underscored that we are making headway in the incentive market and will participate again in 2015.

We also hosted the 10th Annual Tahiti Travel Exchange in Tahiti with 120 participating agents.  The agents were able to engage with 10 of our participating Tour Operators and there were 27 partners from all segments of industry supporting the event as well as three cultural speakers who presented crafts, monoi and vanilla.

The Tahiti Receptions new format was quite successful, receiving positive feedback.  The last quarter saw a slightly lower number than expected with 120 guests, but the quality of the agents far surpassed the numbers.  Overall, the receptions hosted 826 travel agents.

Events and Receptions included:
October 9-13: Montrose Travel Annual Conference – Denver, CO
October 12: The Wedding Salon – Chicago, IL
October 14: IMEX – Las Vegas, NV
October 24-26: Salon International Tourisme Voyages – Dallas, TX
October 25-16:  Travel & Adventure Travel Show – Dallas, TX
October 28: Tahiti Reception – Boca Raton, FL
October 29: Tahiti Reception – Atlanta, GA
October 30: Tahiti Reception – Dallas, TX
November 6-8: Signature Travel – Las Vegas, NV
November 9: Gay & Lesbian Wedding Expo – Los Angeles, CA
November 14 & 15: Cruise Planners – Atlantic City, NJ
November 17: Wedding Expo – New York, NY
November 18: MAST – Oakbrook, IL
November 19 & 22: DEMA – Las Vegas, NV
December 5: Tahiti Travel Exchange – Papeete, Tahiti
December 9-11: Luxury Travel Exchange – Las Vegas

2014 Public Relations Recap

2014 was a banner year of collaboration among all partners that assist in making editorial media and coverage of the islands possible. More than 100 media and production crew visitors traveled to the islands from all forms of media including film, television, print, online and social channels, all helping us tell the story of the Islands of Tahiti. Highlights include The Bachelor Canada, ABC’s Extreme Weight Loss, cover shoots for US Weekly, Islands magazine and Destination Weddings & Honeymoons; and top media covering key events including Hawaiki Nui Va’a, Billabong Pro, Monoi Week and Bora Bora Liquid Fest.  Print and online coverage is estimated to be more than 11 billon impressions with the potential media value exceeding $45 million. We look forward another great year welcoming exciting projects to the islands and to continue to share their culture, beauty and history.

Click here to see 2014 coverage highlights.

2014 Social Media Recap

Social media has proven to be an effective way to promote our brand story and connect with our target market.  With social media becoming a staple in our target markets media mix and a source for travel inspiration, Tahiti Tourisme North America’s social media accounts saw unprecedented growth throughout the year. Listed below are a few key tactics and observations from 2014:

Utilized Integrated Approach
Using an integrated approach, our social media activity has developed into a robust program that serves as the hub for all of our marketing efforts.

•Our paid Facebook media supports and enhances our reach and engagement levels

•The accolades and press coverage our PR initiatives garner drive the most engagement

Connected with Qualified Users
By utilizing our sophisticated, yet approachable, tone of voice and by highlighting our brand pillars, our follower profiles and engagement results prove that we are attracting and communicating with qualified consumers.

Showcased Greatest Asset
Utilizing imagery throughout all of our social media platforms has proven to be the most effective form of communication. The images that result in the strongest engagement:
• Bold and powerful colors, specifically highlighting the many blues of the lagoons
• Aerial or overwater bungalow shots that show the lagoon & ocean, not land or hotel

Featured Third-Party Endorsed Timely Content
On all social platforms, accolades or awards from trusted travel sources, publications or influencers, always provide the best engagement. Our target also resonates with timely content and communications that ask a question.


The Tahiti Tourisme North America Facebook account grew more in 2014 than we have ever seen in previous years. More than doubling our amount of likes over the year, the account grew more than four times that of 2013. A large portion of our growth can be attributed to the enhancement of Facebook’s page suggestion feature, which targeted those who showed interest in a like-minded brand and therefore are more qualified users.
There is an interesting correlation between our spike in likes and our spike in reach and engagement. Following the spike in our likes during the summer is heighten engagement in the Fall and Winter. Thus, indicating that we established a connection with these new followers. Additionally, our spike in reach in Q4 can be attributed to our robust paid efforts and this added exposure also resulted in higher levels of engagement. In sum, the combination of the page suggestions feature and our highly targeted paid efforts resulted in engagement with qualified users.
An additional metric that supports the claim of us engaging with the right audience can be found in our follower demographics. Majority of our fans are ages 25-54 and those who are engaging with our brand are ages 35-64, with those aged 45-64 engaging at the highest rate.


As a textual based site, Twitter is not our strongest platform but is a necessary space to be. The content our followers resonate most with on this platform is awards and accolades from influencers and trusted travel sources. The promotion of these coupled with beautiful imagery resulted in the strongest engagement. Tagging influencers in our posts and using hashtags also enhanced engagement levels and reach.
Our followers on Twitter are very similar to that of Facebook – US based from California and New York. We can be confident that we are reaching the right people based on their common interest and passion for travel that is indicated in the other brands they follow on the platform.


Having recently introduced analytics to the platform, it is difficult to analyze metrics due to inconsistencies in reporting as they tweak their algorithms. However, what is interesting to note about the Pinterest engagement is the heighten interest in content that showcases the Islands of Tahiti’s authentic culture. Similar to our other networks, our followers on this platform are from the US and are more likely to be from California and New York.


The Tahiti Tourisme North America Instagram account really took off this year. With Instagram becoming a major player in social media, this is the perfect platform to showcase the beauty of the Islands. Our success was evident in winning the Travel+Leisure SMITTY Award for best use of Instagram due to receiving a lot of likes and showcasing our destination without using any popular filters.

Special Update – October Visitor Arrivals

Ia ora na Tahiti Travel Partners!

We are very excited to announce that the Institute of Statistics of French Polynesia (ISPF) has released the arrival numbers for October 2014.

For the month of October, North Americans accounted for 35% of all Tahiti visitors. Total North American arrivals for the month of October 2014 alone were 6,539, a 47% increase or 2,095 more visitors than October 2013.

Overall, North Americans account for 39% of all Tahiti visitors so far for the first ten months of this year.

Total “paid room nights” continue to increase with 33,883 paid room nights in October, an 11% increase or 3,361 more “paid room nights” compared to October 2013.

October increased cruise capacity by 217% or 2,064 more passengers than October 2013. The total count for October 2014 Cruise arrivals was 3,014 passengers.

Land arrivals excluding VFR (visiting friends and relatives) for the same month were 3,418 passengers total, a 2% increase or 63 more passengers as compared to October 2013.

Below is a chart highlighting “visitor arrivals”, “cruise arrivals” and “paid room nights” for the first ten months of the year from 2007 through 2014.

  


The United States delivered 50,942 visitors, while Canada delivered 7,630 visitors, for a total of 58,572 visitors to date. The total “paid room nights” so far for 2014 has surpassed 2013 numbers with 358,217 “paid room nights,” an increase of 12% or an additional 38,631 “paid room nights.” Cruise arrival totals for 2014 have surpassed 2013 year-end totals by 28% or 4,342 more passengers, for a total of 19,962 passengers.

Tahiti Tourisme North America would like to thank and congratulate all of our partners for these encouraging results. The increase of arrivals illustrates synergy among our Tahiti partners and the overall interest in the Islands of Tahiti from North America.

Mauruuru roa,

Tahiti Tourisme North America

2014 Awards

2014 Condé Nast Traveler Readers’ Choice Awards
Top 30 Islands in the World
#18 Moorea
#25 Bora Bora

Top 100 Hotels in the World
#83 St. Regis Bora Bora Resort
#89 Four Seasons Resort Bora Bora

Top 40 Best Beach Resorts in the World
#11 St. Regis Bora Bora Resort
#12 Four Seasons Resort Bora Bora
#35 Bora Bora Pearl Beach Resort & Spa
#36 Le Taha’a Island Resort & Spa
#37 Hilton Moorea Lagoon Resort & Spa

Top 10 Best Resorts in the South Pacific
#1 St. Regis Bora Bora Resort
#2 Four Seasons Resort Bora Bora
#3 Bora Bora Pearl Beach Resort
#4 Le Taha’a Island Resort & Spa
#5 Hilton Moorea Lagoon Resort & Spa
#6 Tikehau Pearl Beach Resort
#7 Hilton Bora Bora Nui Resort & Spa
#8 InterContinental Bora Bora Resort & Thalasso Spa
#9 Hotel Kia Ora Resort & Spa
#10 Moorea Pearl Resort & Spa

Top 7 Small Ship Cruise Lines
#1 Windstar CruisesTop 30 Islands in the World
#18 Moorea
#25 Bora Bora

Recommend Magazine – 2014 Reader’s Choice Awards
Winner of the Sexiest Romance & Honeymoon Destination in the South Pacific
Bora Bora

2014 Travel + Leisure World’s Best Awards
Top 5 Islands in Australia, New Zealand, and the South Pacific
#3 Moorea
#4 Bora Bora
#5 Raiatea

Top 100 Hotels Overall
#59 Four Seasons Resort Bora Bora

Top 5 Lodges and Resorts in Australia, New Zealand, and the South Pacific
#2 Four Seasons Resort Bora Bora
#3 InterContinental Bora Bora Resort & Thalasso Spa
#4 InterContinental Moorea Resort & Spa

Top Hotel Spa in Australia, New Zealand, and the South Pacific
#1 Four Seasons Resort Bora Bora

Top 5 Small Ship Cruise Lines
#1 Paul Gauguin Cruises
#2 (tie) Windstar Cruises

Top 5 Family Hotels in Australia, New Zealand, and the South Pacific
#1 InterContinental Moorea Resort & Spa
#3 Le Méridien Tahiti

Top 5 Family Small Ship Cruise Lines
#1 Paul Gauguin Cruises
#2 Windstar Cruises

2014 TripAdvisor Travelers’ Choice Awards
Top 10 Islands in the World
#3 Bora Bora

Top 10 Islands in the South Pacific
#1 Bora Bora
#3 Moorea

Top 10 Beaches in the South Pacific
#9 Matira Beach, Bora Bora

Top 25 Hotels in the World
#24 Four Seasons Resort Bora Bora

Top 23 Hotels in the South Pacific
#1 Four Seasons Resort Bora Bora
#7 InterContinental Bora Bora Resort & Thalasso Spa
#9 St. Regis Bora Bora Resort
#21 InterContinental Bora Bora Le Moana Resort

Top 25 Luxury Hotels in the World
#18 Four Seasons Resort Bora Bora

Top 25 Luxury Hotels in the South Pacific
#1 Four Seasons Resort Bora Bora
#25 InterContinental Bora Bora Resort & Thalasso Spa

Top 25 Hotels for Romance in the World
#23 Four Seasons Resort Bora Bora

Top 25 Hotels for Romance in the South Pacific
#2 Four Seasons Resort Bora Bora
#5 Vahine Island Resort, Taha’a
#9 St. Regis Bora Bora Resort
#15 InterContinental Bora Bora Resort & Thalasso Spa

Top 25 B&Bs and Inns in the South Pacific
#15 Tevahine Dream, Rangiroa

Online Media Coverage

“10 Most Romantic Islands in the World”
Writer Jamie Beckman rounds up the best islands in the world for gorgeous beaches, secluded lodgings and bragging rights. Check out Bora Bora in the mix.

Click here to view more.

Unique Visitors Per Month: 1.4 million

“The Top 10 Overwater Bungalows with the Best Views”
Per Islands’ editors, there’s no such thing as a “bad view” of Tahiti from the nearly two dozen overwater bungalows the Islands staff has inspected and stayed in. But these 10 rise above the others for their own special reasons.

Click here to view and read more.

Unique Visitors Per Month: 327,287

“Jet Setter: The Coolest Honeymoon Destinations of 2014”
Lauren Conrad and her fiancée William officially tied the knot and this writer rounded up the coolest vacation destinations from around the globe for honeymoon inspiration, including of course, the Islands of Tahiti.

Click here to view and read more.

Unique Visitors Per Month: 1,904,706

“Blue Lagoons, White Beaches & Black Pearls”
Writer Dawna Robertson takes a look at Tahitian experiences and islands including Rangiroa, Huahine and Bora Bora that make the Islands of Tahiti special.

Click here to view and read more.

“Sneak Peek: The Brando, Tetiaroa, French Polynesia” 
Robb Report writer Jennifer Ashton Ryan takes a look at The Brando and highlights why to go, what to expect and how to get there.

Click here to view and read more.

Unique Visitors Per Month: 868,394

“Reporters On the Road: Beautiful Bora Bora Part II”
This image-driven site highlights why the Four Seasons Bora Bora is a wedding venue to be considered for eloping in paradise. The writer notes, “a few months ago our reporters packed up their caftans and notepads bound for beautiful Bora Bora in sun-kissed French Polynesia. We said “adios big city” and “helloooo beautiful Four Seasons Bora Bora. We went swimming with sharks, visited seasidevenue spaces, oohed and ahhed over the waterfront chapel and hung out on a deserted island! So very Gilligan of us isn’t it?!”

Click here to view and read more.

“This is Paradise—Exploring the South Pacific’s Most Beautiful Island”
Yahoo explores in Melville’s footsteps on the island of Nuka Hiva in the Marquesas.

Click here to view and read more.

Unique Visitors Per Month: 227,047

Print Media Coverage

Calgary Herald – Saturday, October 25, 2014 
“French Polynesia”

Author, Lisa Monforton for the Calgary Herald outlines her island hopping adventure of French Polynesia.  Her article includes tips and a must see/must do list for Tahiti, Moorea, Tikehau and Bora Bora. This media visit was a result of the SPM Hotels, Resorts & Spa press trip that took place in March.   “We all survived to tell the tale and swim without a care into a magical coral garden among thousands of fish in neon rainbow of colors.  It’s the perfect day in paradise”

Circulation: 130,144 (For Saturday) 419,462 (All)
Media Value: $30,163
Readership: 390,432
Facebook: 25,002

Closer Weekly – September 8, 2014
“Love Notes”

Closer discloses Justin Theroux & Jennifer Anniston jetted off to Bora Bora to celebrate his 43rd birthday and their two-year anniversary of their engagement.

Circulation: 351,632
Media Value: $55,530
Readership: 1,054,896
Facebook:  7,481

Curve Magazine – September 2014
“Paradise Polynesian”

Author Kristin Flickinger shares what you can expect to get out of your French Polynesian getaway.  Whether you’re looking for romance & relaxation or adventure on the land or in the ocean you will find it within the islands, lagoons or atolls of French Polynesia.   Kristin described it best by saying; “ultra-luxury resorts nourish your body, while the rugged beauty of the islands, the water, and the wildlife nourish your soul.”

Circulation: 11,543
Media Value: $24,800
Readership: 34,629
Facebook:  138,237

Destination Weddings and Honeymoons – November/December 2014
“Where to Honeymoon 2015”  & “A Perfect Day in Bora Bora”

The Islands of Tahiti made the “Honeymoon Hot List” for the Summer of 2015.  Author Katrina Kovacevic “sifted through most Googled, Instagrammed and ‘liked’ locales for a honeymooner’s hit-up list.” In the same issue, writer Vicky Hodges outlines the perfect day in Bora Bora, from swimming with turtles to enjoying a Hinano.

Circulation: 100,000
Media Value: $133,320
Readership: 300,000
Facebook:  25,637

Fraser Magazine – October
“Take me to Tahiti”

Diane Fraser and Patricia Codere of Fraser Yacht’s recollect their experiences around the different islands of Tahiti traveling on the M/Y Askari, one of Tahiti’s charter yachts.    Diane notes, “We boarded the M/Y Askari on the island of Moorea, which lies 10 miles west of Tahiti and serves as its dramatic vista.  The sweet smell of the infamous Moorea pineapple permeated the air.  Riding the tender through Cooks Bay was like entering into a beautiful postcard.  We wanted to punch ourselves to see if we were dreaming.  There peacefully anchored in the short distance was our home away from home.”

Naturally, Danny – Winter 2014
“Sailing the South Pacific”

Editor-in-Chief, Danny Seo, tells his Tahitian inspired quest to discover tropical naturally sourced ingredients for a skin line in this 16-page feature.   In his article, Danny’s tropical adventure is to “rent a car, drive without an agenda, and see how the locals live.”  He believes it’s “a lot more fun that way.”  He details his itinerary of exploration of the Monoi Oil route, wandering Tahiti, island hopping to Taha’a, vanilla farms and a water taxi tour of Bora Bora.

Circulation: 350,000
Readership: 1,050,000
Facebook:  8,736

Modern Luxury NS Magazine – December 2014
“A Life Exotic”

In this lifestyle magazine, author Patti Dickey recounts her three island hop journey in the South Pacific and engages the reader with her imagery of the islands and resorts on Tikehau, Moorea and Bora Bora. Patti was part of a SPM Hotels, Resorts & Spa press trip in May 2013.

“The South Pacific is, after all, every bit worthy of its legendary status—particularly for searching for much-needed rejuvenation and refreshing relaxation, all while escaping in picturesque surrounds and first-rate accommodations.

Circulation: 80,000
Readership: 240,000

Québec Yachting- Autumn 2014
“La Polynésie Française”

The island of Moorea was highlighted on the fall cover of Québec Yachting Magazine and was described as, “the perfect paradise destination for sailing and yachting.” The article also notes, “there are several yacht companies based on the island of Raiatea that offer options for independent voyagers and small group customized journeys throughout the Society Islands or the Tuamotu atolls.”

Robb Report – September 2014
“Front Runners: A Star Is Born”

Jennifer Ashton Ryan introduces Robb Report readers to the new luxury resort, The Brando. She discusses many of the offerings for the resort and the sustainable vision that actor Marlon Brando had for the island after it was purchased in 1967.

Circulation: 103,945
Media Value: $36,617
Readership: 311,835
Facebook:  298,468

Sailing – October 2014
Cover Photo

The Tahiti Pearl Regatta from Raiatea to Bora Bora was highlighted on the cover of Sailing Magazine on the October 2014 issue.   The Tahiti Pearl Regatta is a sailing race that takes place in the South Pacific Ocean and the beautiful pristine lagoons of the Islands of Tahiti.

For 10 years now, the sailing race has had participants racing from Raiatea, the sacred island, to Bora Bora, Huahine, and Taha’a.  Set in the month of May, this regatta is not to be missed if you love to sail.

Circulation: 40,105
Media Value: $5,924.80
Readership: 120,315
Facebook: 7,218

Sky Delta – October 2014
“My Bag– Giuliana Rancic”

This article discusses TV personality Giuliana Rancic favorite things including her most recent vacation to Tahiti.  She says, “We relaxed on the beautiful beaches and enjoyed massages.”

Circulation: 604,892
Media Value: 50,740
Readership: 1,814,646
Facebook:  4,798

Televised Media Coverage

The Bachelor Canada – CityTV
In November, Moorea was chosen as the backdrop for The Bachelor Canada two-part season finale. Canadian Bachelor Tim Warmels and the remaining bachelorettes started their adventure to paradise on award-winning Air Tahiti Nui. Featuring the most romantic and beautiful locations on earth, the final episodes were shot on the Tahitian island of Moorea.

Warmels and the bachelorettes experienced Moorea’s most amazing adventures – from a dream date on the Askari, a mega yacht based in Moorea where they snorkeled in the crystal clear blue lagoon followed by sunset cocktails; to a romantic horseback ride in the pineapple fields of Moorea. The lucky finalists also visited Belvedere Lookout for a beautiful 360 degree view of the lagoon and lush mountains; as well as a visit to a white sand beach in Opunohu Bay. The trip would not be complete without sunset dinners and the “meet the parents” portion of the season taking place at the beautiful Moorea Pearl Resort & Spa, which served as home base for the bachelor and bachelorettes during their adventures.

A special mauruuru roa to Air Tahiti Nui, Moorea Pearl Resort & Spa, the Askari Yacht, and wedOtahiti for their support on this project.

The Ellen DeGeneres Show – NBC Universal/Warner Bros. 
The Islands of Tahiti, Islands in the Sun and Hilton French Polynesia were featured on the Ellen show in October. A couple that had their honeymoon foiled by a hurricane and mishaps leading up to their wedding got a second chance honeymoon from Ellen! Check out the fun Ellen and team had with the couple when they arrived to Los Angeles and the trip reveal in studio.

“Bora Bora is absolutely beautiful, you will love it,” said Ellen.

http://www.ellentv.com/videos/0-pnt4jwcv/

Viewership: Average 3 million per episode
Facebook: 17,280,872
Twitter: 36.2 million

The Value of Nowhere – Outside Television
Film maker Anders Kruger, in partnership with Outside Television launched an extraodinary  film, “The Value of Nowhere,” shot on location back in May in the incredible Islands of Tahiti. Narrated by Pete Cabrinha and starring two of the biggest names in kitesurfing, Reo Stevens and Keahi de Aboitiz, the film quickly whisks you away to the ultimate paradise and begs the viewer to contemplate his or her place in the world.

In this 20 minute feature film, the kite surfers joined the crew aboard the Discovery, a Lagoon 570 catamaran, and had set out to explore what kind of value one can place on being far from the rigors of social obligation.

Click here to watch the clip.

Network: Outside Television
Outside Television is broadcast to 8 million TV Households across the US

September 2014 Visitor Arrivals

Ia ora na Tahiti Travel Partners!

We are extremely pleased to announce that the Institute of Statistics of French Polynesia (ISPF) has released the arrival numbers for September 2014.North Americans accounted for 31% of all Tahiti visitors for September 2014. Total North American arrivals for the month of September 2014 alone were 4,736, a 9% increase or 381 more visitors than September 2013. Overall, North Americans account for 39% of all Tahiti visitors so far year-to-date.

Land arrivals excluding VFR (visiting friends and relatives) for the same month were 3,296 passengers total, a -2% decrease or 71 less passengers as compared to September 2013.

Total cruise arrivals increased in September with 1,341 passengers, a 52% increase or 449 more passengers.

Total “paid room nights” continue to increase with 33,667 in September, a 1% increase or 364 more “paid room nights” compared to September 2013.

Below is a chart highlighting “paid room nights” and “visitor arrivals” for the first nine months of the years 2007 to 2014.

The United States delivered 45,242 visitors, while Canada delivered 6,791 visitors, and Mexico delivered 682 visitors, for a total of 52,715 visitors to date. The total “paid room nights” so far for 2014 has surpassed 2013 numbers with 324,334 “paid room nights,” an increase of 12% or an additional 35,270 “paid room nights.”

Tahiti Tourisme North America would like to thank and congratulate all of our partners for these encouraging results. The increase of arrivals illustrates synergy among our Tahiti partners and the overall interest in the Islands of Tahiti from North America.

Mauruuru roa,

Tahiti Tourisme North America